If you’ve been in the Bitcoin space for a while, you might know me as one of the original founders of Fold back in 2014. Helping to build the original Bitcoin rewards app was an incredible journey.
Today, I’m thrilled to announce that Thesis* is beginning a new chapter in that story: we have acquired Lolli.
For years, I’ve had a front-row seat to the Bitcoin rewards space, and from the moment they launched, I’ve had a deep and growing admiration for what Alex Adelman and the Lolli team have built. As competitors, we pushed each other. As fellow builders, we shared the same mission: to make Bitcoin accessible, fun, and rewarding for everyone.
It’s this shared vision that makes today’s announcement feel less like a transaction and more like a homecoming.
Why We’re Doubling Down on Rewards
The last few years have been dominated by headlines about Bitcoin ETFs and public companies adding BTC to their balance sheets. This is a fantastic validation for the industry, but it only tells half the story.
At Thesis*, we see things differently. We believe the real power of Bitcoin is unlocked when it’s in the hands of the many, not the few.
While others build for Wall Street, we build for your street. We are creating the simple, intuitive on-ramps for the next 100 million people to join the Bitcoin economy.
Our formula is simple: transform participation into play. When earning Bitcoin stops feeling like a chore and starts feeling like a genuine reward, you create a powerful daily habit. That’s why we’re doubling down on Bitcoin rewards. By acquiring Lolli, we combine their best-in-class consumer rewards platform with our deep infrastructure expertise to create a robust, circular Bitcoin economy.
The Next Chapter for Lolli Users
So, what does this mean for the Lolli community? We aim to preserve everything you love about Lolli while supercharging the experience. Here’s a sneak peek at what we have in store:
- An Upgraded Arcade & Daily Stack: The Lolli Arcade and Daily Stack are two of my favorite features, and it’s clear you all love them too. Get ready for a major evolution. We’re planning more games, more quests, and bigger rewards every single day.
- A New Partnership with Fold: We’re forever fans of Fold and remain close to the team. Together, we are already working on entirely new ways for you to earn when you spend, including a new and expanded gift card marketplace that will bring more brands and opportunities to users globally.
- Simplified, Instant Payouts: As I’ve dug into product data and support tickets, one request has come through loud and clear: you want faster, easier access to your rewards. We’re building a completely new payout system to deliver just that. Later this year, you can expect instant reward payouts and more options for what you do with your earnings.
To build this future, we need to do some work under the hood. Our teams will be working hard to migrate Lolli to new infrastructure, improve support, and prepare the platform for these exciting upgrades.
This transition period will last up to 90 days. A critical part of this process requires us to pause withdrawals while we upgrade our custody and payout systems.
Please be aware: This Friday, July 4th, at 11:59pm Eastern Time, will be the final day to submit withdrawals until the system migration is complete. Withdrawals requested before this deadline will be processed as normal.
I know this temporary pause may be an inconvenience for some, but I’m confident that it is the necessary step to build the faster, safer, and more rewarding platform you deserve. We are committed to making this period as short as possible and will keep you updated on our progress.
We are incredibly excited to welcome the Lolli community into the Thesis* family. Thank you for your trust, enthusiasm, and passion for Bitcoin. This is just the beginning.
Let’s get stacking.
Matt Luongo
CEO, Thesis*
FAQs For New and Current Lolli Users
Who is Thesis*?
Thesis* is a venture studio dedicated to building on Bitcoin. Since 2014 Thesis* has committed to building solutions focused on empowering individuals and communities through the creation of market-leading products including Fold, Mezo, tBTC, Acre and Taho in its core portfolio of brands. To learn more, please visit: https://thesis.co/
Will anything about my balance change?
Nope! Your balance stays the same and is always visible in the Lolli app or browser extension. It’s yours—Lolli can’t and won’t change it.
Why are transfers being paused?
Transfers are paused while we transition to a new team and make improvements to simplify the process for you (think near-instant transfers). We’ll follow up with updates when things are back to normal. Thanks for your patience while we work to make Lolli better!
What are these new ways to earn?
We’ll be expanding the arcade, where earning BTC will be more direct, fun, and rewarding. More details coming soon!
Will my current transfer be completed?
Yes, all transfers requested before the transfer feature's pause on July 4th at 11:59pm ET, will be processed. Until then, you can still withdraw normally. No new transfers will be possible while we transition. We appreciate your patience as we work to bring you new ways to earn and use Lolli rewards.
Will I be able to link my Fold card for card boosts now?
We’re forever fans of Fold and remain close to the team. You won’t be able to link your Fold card, but we are already working on new ways for you to earn when you spend, including a new gift card marketplace that will bring more brands and opportunities to users globally.
Who owns Lolli now?
Lolli was acquired by Thesis*, a Bitcoin venture studio behind Fold and other Bitcoin brands. Thesis’ CEO is Matt Luongo, who co-founded Fold and helped build it into one of the biggest Bitcoin rewards platforms.
What’s changing at Lolli?
- Daily Stack is getting a big upgrade
- The Arcade will have more games, quests, and ways to win
- Near-instant transfers for your rewards
- We’re also teaming up with Fold to create more ways to earn while you spend, save, and play.
Are rewards going to be faster now?
Yes! One of the most-requested features, instant rewards, is coming. Later this year, you’ll get near-instant payouts and new ways to redeem your sats.
What’s Lolli Market?
We’re working on a new feature that will offer even more ways to earn. We’ll have more details soon.
Will I need to migrate to a new platform or system?
Nope, there’s nothing for you to do. Keep using the same Lolli app and extension you already have. We’re upgrading things behind the scenes to improve speed and reliability.
Will my experience with Lolli change?
Yes, the old shopping feature (earning from purchases at Nike, Amazon, etc) is moving to a new backend, card boost is winding down, and we’re launching a streamlined gift card marketplace and fun new ways to earn BTC, like games. You’ll still have access to your balance, the Daily Stack, and the Arcade. The previous model had some challenges, so this shift lets us build something more stable, rewarding, and easier to use long term.
How will this affect my account and data?
Your account, balance, and personal info are safe and unchanged. You’ll continue to have access to your sats, and no action is needed.
Where do I go if I have questions or need help?
Our support team is here for you. Just head to the Lolli Discord for help or to browse common questions. We’re also sharing updates via email and in-app.
